How Luke Liu Became the Niche

Luke Liu is an up-and-coming TikTok creator in the fashion niche. His minimalistic aesthetic and calming demeanor always make you stop and watch his content as soon as it appears on your feed, especially amidst all of the craziness that is TikTok.

In this interview, Luke shares how he cultivates his aesthetic, approaches collaborating with brands who are a good fit for his audience, and balances his life as a creator trying to transition to full-time content creation.

How Luke Liu Became the Niche
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